How to Reduce Your Grocery Bill By Avoiding Marketing Gimmicks
1. Shop Counter-Clockwise
Have you noticed how most grocery stores are set up for you to shop in a clock-wise fashion? This is to control the order of your purchases. Just like at a buffet, the cheapest, most filling items are up front and the expensive items are at the end. They are purposefully in this order. In this same way, studies have shown that this store layout has a greater chance of increasing the amount you spend. It may feel weird, but try shopping in a counter-clockwise fashion instead.
2. Hand-Written Signs Don’t Mean It’s On Sale
Have you ever walked into a Trader Joe’s and had the urge to buy almost everything because everything seems so cheap? This is because all of Trader Joe’s prices are hand-written. These hand-written prices cause us to think something is on sale. While it may be the case sometimes, many grocery stores take advantage of this. A grocery store tested a hand-written sign to sell regular-priced produce. The produce with the hand written-sign sold a lot more than with a printed sign.
3. Avoid Impulse Purchases at the Entrance
Most supermarkets entice customers by placing flowers and fruit at the entrance of their stores. The color and smell causes customers (who weren’t planning on purchasing these items) to add a few to their cart. It is also used to place customers in the “right” buying mindset.
4. Don’t Get Influenced by the Supermarket Layout
Notice how most of the staple items you need are on the outer border of a supermarket? Most impulse purchase items are placed in the middle of the store. This is done to get the customer to have to walk past the items in the middle in order to get to what they need on the opposite side of the store (and possibly picking up a few extra things on the way).
5. Avoid Impulse Purchases in Your Way
Supermarkets tend to stick items into the normal flow of traffic to get you to have to maneuver around them. This include those little item stands that stick out of the aisle to get your attention. Studies have shown that an increased number of “obstacles” in the store increases the grocery bill.
6. Shop for Items Above or Below Your Eye Level
Expensive items in supermarket aisles are purposefully placed at eye-level to get your attention. In addition, kids’ items are always placed at a child’s eye level.